Think the ALS Ice Bucket Challenge is stupid? Think again.
The challenge raises awareness about amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease. Notable people took the challenge – Britney Spears, James Franco, and Mayor Rob Ford to name a few – making the campaign viral.
From July 29 to August 18, the ALS Association in the U.S. raised $15.6 million. Compared that to last year where it raised $1.8 million in the same period.
On Monday morning, ALS Canada raised $63,000 of its $100,000 goal. By Tuesday morning, that number jumped to $197,035. They are extending their fundraising goal to $1 million.
Tonight on MoVernie on the Move we round up the best of the ALS Ice Bucket Challenge in a stunning compilation curated by yours truly.
Will you take the challenge?