Fans of luxury electric car maker Tesla Motors camped out overnight and stood in long lines to put down deposits on the sedan.
The San Francisco based company saw more than 130,000 bookings within 24 hours of launch. That’s more than the total number of electric vehicles sold in the United States last year. Tesla had slightly more than 100,000 cars on the road as of the end last year.
The lines for the coveted vehicle reminded of an Apple product launch. Would be buyers pitched tents and set up camping chairs on the sidewalk outside Tesla stores, which began taking pre-orders. Even Elon Musk who presented was wearing a simple black shirt.
The Model 3 starts at $35,000 and will have a minimum 215 miles range before needing a recharge. It will accelerate from zero to 60mph within six seconds. The base model will include autopilot hardware. A single glass panel comprises the roof of the car, giving it a sleek look.
Musk says he’s fairly confident deliveries will begin in 2017. Model 3 is the company’s fourth car, after the Roadster, the Model S and the Model X. The Model S and Model X sold respectively for around $70,000 and more than $120,000. These were considered niche products and both essentially funded this project that made the technology more accessible.
Model 3 faces an increasingly competitive landscape. General Motors plans to release its all-electric Chevrolet Bolt at a similar price point later this year.
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