Pepsi is pulling their ad featuring Kendall Jenner. They were trying to project a quote “global message of unity, peace, and understanding.” End quote. But as many users pointed out, they missed the mark.
The ad features Jenner joining a curiously vague protest and noticing one of the policemen. She walks up to the officer and gives him a pepsi. He was happy and drank it. The crowd cheers.
Twitter exploded, saying that it trivialized protest movements, like Black Lives Matter. Bernice King, Martin Luther King Jr.’s daughter, wrote, “If only Daddy would have known about the power of #Pepsi”
I was personally confused why they would use Kendall Jenner for the ad. The takeaway message is that a supermodel is solving police brutality with Pepsi? The whole premise is ridiculous. It drew a solid comparison to the serene women during the Baton Rouge protest in Louisiana.
I am shocked that it went through hundreds of professionals and not one of them said, “wait a second, maybe we shouldn’t ride off a controversial trend of political upheaval and civic action.” I mean, that’s one of the rules of brand marketing. Just because something’s trendy doesn’t mean you should be exploiting it. Have a conscious and some sensitivity, please. Well, I hear there’s a job opening at Pepsi now. So hit me up!
What did you think of the Kendall Jenner pepsi ad? Let me know in the comments below and don’t forget to subscribe!