Jay Z dropped the music video for 4:44’s opener “Kill Jay Z.” Despite rumours about this track being about Kanye West and Eric Benet, Jay Z clarified that this song is about destroying one’s ego. Jay told iHeartRadio on 4:44 release day. “It’s about killing off the ego, so we can have this conversation in a place of vulnerability and honesty.”
The music video was directed by Gerard Bush and Christopher Renz, known as Bush Renz who explain that, “the visual really tells the story of the need for the ego to die in order to manifest destiny and make room for the evolution of the true self. In the context of the KILL-JAY-Z visual, there is a fight to hold on to your identity on your journey toward success–– for black men in particular there is always this ongoing battle to preserve your identity; maintain your stamina, your blackness, if you will–– while killing off those parts of yourself that are detrimental to your forward movement–– but in many ways the weaponized ego was a necessary tool–– if you had any hope to survive to reach such heights. “
The official music video for “Kill Jay Z” is only available on Tidal. But if you want you can head on over to my blog to see the music video. Don’t forget to hit that like and subscribe button to be in the know of all the latest pop culture happenings.
JAY-Z pulled his catalogue from Spotify back in April for the reason it lets users play anything they want on shuffle, which JAY believes de-values the music and it could also be the fact that he owns a competing service.